COG Print is proud to print and deliver Cystic Fibrosis their Direct Mail Campaign.
COG Design supplied the production brief to print and deliver Cystic Fibrosis (CF) NSW their Take A Breather direct mail Campaign.
The direct marketing campaign focused on a printed mailer including DL Envelope, A4 Letterhead, Reply Paid Envelope, DL Coupon and a straw. The straw representing what it is like to have cystic fibrosis, when attempting to breathe through the straw it provides a small example to one of the elements those suffering from cystic fibrosis have to deal with on a daily basis.
In summary the creative solution needed to cut through to a new audience, emulate what it is like to have cystic fibrosis and achieve a solid conversion rate form the supplied database of recipients.
To read more about the Print Project visit here>
To read more about COG Print Direct Mail Marketing services please visit here >
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